The commitment and desire to contribute to people's health are behind Jordi's more than 30 years of uninterrupted connection with the health industry, in companies such as Otsuka, Alcon or Novartis.

Curiosity and the need to learn have led Jordi to live intense professional experiences in these companies, in such diverse areas as clinical research, marketing, professional education or strategic analysis. On the other hand, the search for challenges and the passion for innovation have led him to design and patent various solutions in eye health and to market some of them with his own start-up, Oculeed.

Finally, his enthusiastic vocation to share knowledge explains his prolonged dedication to teaching, as a university professor at Tecnocampus-UPF, in business management and neuromarketing areas. However, Jordi's goal, beyond knowledge, is to promote solid and ethical values in the new generations of entrepreneurs and marketing professionals.

Jordi holds a Bachelor's degree in Pharmacy from the University of Barcelona and a Degree in Business Administration and Innovation Management from Tecnocampus-Pompeu Fabra University in Barcelona.